The Fast-Casual Mexican Chain to Target Expansion in the Tar Heel State for the First Time
District Taco, the premier authentic Mexican fast-casual restaurant, is ready to expand its presence in the Carolinas for the first time in the Raleigh and Durham markets. As the demand for high-quality Mexican food continues to grow, District Taco is poised to bring its delectable flavors, friendly service, and inviting ambiance to the Triangle area and continue its expansion throughout the East Coast.
District Taco is differentiated in the market by its Yucatán flavor profile, inspired by its co-founder’s family recipes. They proudly serve tacos, burritos, bowls, salads, quesadillas, and even have breakfast offerings. Never wanting to compromise quality, the brand ensures freshness by preparing its food daily. Chiles and tomatoes are roasted on the premises, grilled meats are marinated with a secret combination of citrus and spices that are indigenous to the Yucatán region, and chips and salsa are made in-house daily. Their innovative menu items are fully customizable, with vegetarian, vegan, and gluten-free options.
“This is a great franchising opportunity and we are proud to bring an authentic Yucatán style Mexican cuisine to Raleigh and Durham,” said President and Chief Operating Officer for District Taco, Chris Medhurst. “Our commitment to high-quality, fresh ingredients, and exceptional service sets us apart in the fast-casual dining industry. We believe that the Triangle area is the perfect place for us to expand and make a positive impact in the community.”
This brand was born of the ingenuity of Osiris Hoil and his neighbor, Marc Wallace and built on the American dream. Hoil moved to the United States from Mexico in the hopes of becoming an entrepreneur. When he lost his construction job due to the 2008 housing bubble, he combined his passion for Mexican cooking with his new American lifestyle. From its humble beginnings in 2009 as a food cart serving breakfast tacos, today District Taco has emerged as a leading multi-unit restaurant franchise.
Today, District Taco is at the forefront of innovation. Their tech stack is accessed through a proprietary portal to simplify operations for owners and to streamline the guest experience. This includes easy online ordering, a custom mobile app, its new loyalty program for increased customer engagement, and more.
“With our eyes set on North Carolina it is just the beginning of our expansion throughout the East Coast, said Medhurst. “Our franchise model has proven to be successful, and we are actively looking for dedicated partners who share our vision to continue bringing District Taco to more communities across the country.”
District Taco is actively seeking franchise partners. Top candidates include multi-unit operators or senior restaurant professionals with experience operating five or more restaurants who are motivated to grow with an emerging franchise brand. For more information about District Taco Franchising, please visit https://franchising.districttaco.com.
In 2009, two neighbors, Osiris Hoil and Marc Wallace, got together over some homemade chips, salsa and guacamole and decided to launch a District Taco food cart. Since then, District Taco has grown to fourteen locations and employs more than 300 people in and around Washington D.C. and Philadelphia metro areas. Their mission is to serve quality – Yucatán style – Mexican food that is fresh, simple and healthful, with a fully customizable menu that includes vegetarian, vegan and gluten-free options. At District Taco, food is made fresh daily from the highest quality ingredients. They strive to limit their impact on the environment by serving in environmentally friendly packaging where possible. For more information about District Taco or their menu, and to download the app, visit www.DistrictTaco.com or follow @districttaco across socials.
Source: Restaurant Magazine
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